With Eyes to See and Ears to Beer: Navigating Multisensory Intellectual Property Rights in the Craft Beer Industry
Document Type
Article
Publication Title
Wake Forest Journal of Business and Intellectual Property Law
Abstract
This article responds to the legal puzzle presented by the multisensory experience and intellectual property protection. First, Part II of this article will discuss music's relationship with the senses and expand on the concept of sonic seasoning. Part III will then provide a brief overview of the craft beer industry, along with examples of sonic seasoning and other multisensory experiences brands have implemented with their products. Part IV will explain how sonic seasoning in the beer industry may implicate various intellectual property protections, such as copyright, trademark, and trade secret law. Finally, Part V will consider additional parties who may benefit from intellectual property litigation involving sonically-seasoned products.
First Page
395
Last Page
430
Publication Date
Summer 2021
Recommended Citation
Blankenship, Mark Edward Jr., "With Eyes to See and Ears to Beer: Navigating Multisensory Intellectual Property Rights in the Craft Beer Industry" (2021). Faculty Articles. 334.
https://scholarship.stu.edu/faculty_articles/334