Introducing the New Handshake to Expand Remedies and Revive Responsibility in ECommerce

Authors

Amy J. Schmitz, University of Colorado School of Law

First Page

522

Document Type

Article

Abstract

Accordingly, this essay discusses how use of ODR [online dispute resolution] systems may help address the problematic results of the SWS [squeaky wheel system] in B2C [business to consumer] exchanges. Part II of the essay discusses possible reasons why the SWS has flourished in the consumer marketplace and provides some of the applicable behavioral, social, and empirical research." Part III then uncovers problematic consequences of the SWS in B2C exchanges, and Part IV proposes the "New Handshake" through tailored ODR systems that offer consumers efficient and fair means for accessing remedies with respect to their purchases." Part V concludes with an invitation to continue the development of such ODR systems in an effort to foster revived corporate responsibility and bridge the growing gap between the consumer "haves" and "have-nots."

Recommended Citation

Amy J. Schmitz, Introducing the New Handshake to Expand Remedies and Revive Responsibility in ECommerce, 26 St. Thomas L. Rev. 522 (2014).
Available at: https://scholarship.stu.edu/stlr/vol26/iss4/9